Brooke Mayette
Creative Producer/Director/Consultant Specializing in Branded Content
Brooke Mayette
Creative Producer/Director/Consultant Specializing in Branded Content
Creative Producer/Director/Consultant Specializing in Branded Content
Creative Producer/Director/Consultant Specializing in Branded Content
My mission is to help businesses tell their stories through the power of video. I believe that every company has a unique story to tell, and I'm here to help them share it with the world.
From concept to final product, I take a collaborative approach to video production. I work closely with clients to understand their goals and vision, and I'm committed to delivering exceptional results that exceed their expectations.
I have a team of experienced professionals with a passion for creating high-quality video content. Our expertise includes everything from scriptwriting and storyboarding to filming and editing, and we're committed to staying up-to-date with the latest industry trends and technologies.
I produced and directed a number of projects for Aires Tech. Original creative conceptualization includes scripted, narrative and testimonial style videos as well as lifestyle product photography.
As part of their launch campaign I produced and directed a series of videos including taste test interview style content, in addition to instructional recipe videos.
Testimonial of Jasper tasting Hero Hamburger Rolls for the first time while comparing it to regular hamburger rolls.
Instructional video with Hero Bread's Chef Curan explaining how to build a gourmet burger.
I produced and directed a series of projects for True Classic designed for usage in ads across all social media accounts and implemented in web design.
I directed and produced product, lifestyle, and testimonial shoots designed to highlight specific products offered by Promix Nutrition.
I produced and directed numerous projects for Dr. Squatch with a focus on their deodorant and soap. The ad performance for this client relied heavily on thumbstops and problem/solution footage.
Myth Busting Listicle
I produced and directed a number of projects for Dryrobe targeting the United States consumer base, primarily surfers and the outdoor community.
I produced and directed a high-end fashion shoot highlighting the spring collection and the versatility provided for summer events.
I produced and directed a stylized seafood shoot with the purpose of highlighting the variety of fresh seafood available for at-home delivery nationwide.
I produced and directed a series of shoots for Stitch Golf that included product, lifestyle, testimonial and UGC content.
I produced and directed a series of shoots for Wild Earth involving product, lifestyle, testimonial and UGC content.
I produced and directed a series of product, lifestyle, testimonial, and UGC shoots targeting the national comsumer base.
01/16
Managed end-to-end production process, from concept to post-production. Strategically oversaw diverse client portfolio, boosting ad performance through marketing and branding insights. Led hiring and management of production crews, ensuring skilled, cohesive teams. Handled talent sourcing, auditioning, casting, and direction. Managed budgets tailored to client needs, showcasing financial acumen. Organized logistics like location scouting and gear procurement, streamlining workflow. Implemented efficient production processes for consistent asset delivery. Crafted and presented client pitch decks, aligning with brand identity. Provided hands-on direction during shoots, demonstrating leadership.
Conceptualized and implemented creative strategies to enhance ad performance. Wrote scripts and ad copy, managed edits, and uploaded videos to Facebook Ads Manager. Analyzed data and iterated on successful ads. Took on primary producer role for multiple accounts, overseeing end-to-end production processes. Collaborated across departments to strategize client introductions, ensuring alignment with brand goals.
Led creation and curation of online content across six verticals. Conceptualized, wrote, and produced tailored content for Jonathan Scott and Drew Scott, aligning with their personas. Managed CMS programming, scheduling, and maintenance for platform integrity. Implemented SEO strategies for increased visibility. Planned workflow changes to accommodate growing creator network. Established partnerships with YouTube creators to expand reach. Provided feedback on all curated content from initial cut to final delivery.
Captured BTS content for episodes, aimed for social media promotion. Conducted interviews, OTF sessions, and crew interactions for production insights. Interviewed celebrities for network promotional materials. Ensured cohesive BTS story, connecting puppet shoot days to talent experience. Managed media assets and created hot sheets for shoot coordination. Produced and directed all social media content for consistent online presence.
Conceptualized and pitched content for social media promotion. Engaged in on-the-spot problem-solving for smooth shoots. Adapted content pitches to changing circumstances and standards. Utilized analytics to connect with a wider audience and increase shares. Shot, produced, directed, and edited social media content, managing all media. Consistently met goals and deadlines.
Conceptualized and pitched audience-targeted content and talent. Managed budget, hired crew and talent, scripted, created shot lists, and secured equipment. Directed shoots and provided post-production notes. Produced and edited daily short-form content. Led crews of five to ten members consistently. Collaborated with diverse teams and worked autonomously. Handled paperwork and releases. Utilized analytics for audience growth and trend adaptation. Partnered with graphics and production teams for visual consistency. Established relationships with new talent. Conducted athlete interviews and liaised with talent representatives.
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